What we like about the property…
• It is located in a beautiful setting on the Water of Leith in the village of Balerno. It is within commuting distance of Edinburgh, and close to Heriot-Watt University, meaning the area is a great buy-to-let investment for those that want to attract professionals and students.
• It is an old mill conversion. Properties embedded with history tend to let quickly because of their charm.
What we like about the listing…
• The summary description (in bold) gives prominence to important information, with phrasing like “executive family home” and the always popular combination of historic features and a modern interior.
• Similar to last week’s East Ham property, each floor is described separately in the description. This approach acts as a virtual viewing of the property, stimulating the tenant’s imagination of a life in that property.
• The structure of the listing works well; the description of the property’s layout comes first, followed by property features (such as Virgin Media), then local amenities. This ensures the most important information is seen first.
What you can learn from this…
1. This is very well written listing. Structurally it is logical, stating the most important things to tenants first.
2. The bold opening paragraph entices prospective tenants and encourages them to read further.
3. The landlord has provided photos, and while the photos are taken at good angles, the quality isn’t brilliant. Seeing as this is a great property, professional photography would be the way forward.
