- It is a stunning period property in the sought after area of Belsize Park (North London – Zone 2). For investors, London is a difficult market because of the typically lower rental yield. However, tenants tend to stay longer, because of the greater competition to find a property. This means less rental income lost because of void periods.
- The property is fitted to the rafters with Bosch and Neff white goods. These brands have a reputation for products that last, and the fact the landlord has chosen these products resonates well with how he/she keeps the rest of the property.
What we like about the listing…
- The financials are all in one helpful paragraph. Information regarding bills, gives tenants a better idea of how to budget for the property.
- A “Nearest Tube” section: in London, nearest tube stations are a great help for tenants, and will help them make a quick decision on the property.
- The listing has a feature of the local area (in this case Belsize Park). For those that know the area it reaffirms of why it’s great, and for those that know nothing, it paints a great first impression.
What you can learn from this…
- Having a good, detailed description will make tenants feel more comfortable about not just requesting further details, but requesting a viewing. Also, the more tenants know about the property prior to a viewing, the more likely they are to make a firm decision after it.
- The key features are the entry point to a listing. These should be your unique selling points; what makes your property stick out above others in the area? This property has a great first key feature, but the other two could be most specific, i.e. featuring the branded white goods or the close proximity to Hampstead Heath.
- Good photography is way to make tenants love your property. Good well-lit shots give off that wow factor, and entice tenants to view the property. This property has pretty good amateur photos, but with a professional using a wide-angled lens, they could be taken to the next level, meaning more tenant enquiries.