Our case study of the week is a rather nice 2-bedroom apartment in Holland Park. Holland Park is a popular area for wealthy City professionals, looking for an upmarket home. While it’s easy to make a property like this look good, there are listing features used here that can make any property stand out on the lettings sites:
- Professional photography: can make your property look more spacious, and can attract up to 4 times more tenant interest.
- EPC (Energy Performance Certificate): aside from being a legal requirement, EPCs are a great help for tenants budgeting their next property.
- Floor-plan: floor-plans are a useful tool, especially for tenants looking for a longer tenancy. They help plan out how their life will fit with your property.
What you can learn from this…
Your property doesn’t have to be in a desirable/trendy location for it to stand out on the lettings sites. In a suburban setting or terraced street, how do you make your property stick out?
- Choose your lead photo carefully; pick the photo that makes your property look its finest. Tenant interest should increase as a result.
- Pick key features that really sell your property. The points used here are “sunny, top floor apartment”, “quiet, private roof terrace” and “newly refurbished”. These are all desirable qualities that will push tenants through, and in the UK, any features that mention sunshine will get tenants’ attention.
The landlord for this property purchased the Upad basic listing, professional photography, a floor-plan and an EPC.
