This house is situated in Bourne End, Buckinghamshire – a small picturesque town within commuting distance of Reading and London. Bourne End is not a cheap location, with the average 3-bedroom house commanding £1607 a month in rent. However, the area is desirable because of the scenery and transport links – so plenty to keep buy-to-let investors interested.
What we like about the listing…
• The succinct summary paragraph at the start of the listing achieves two things: allows tenants skimming through property listings to make a decent judgement of the property quickly, and entices tenants to find out more.
• The listing features a “surrounding area” paragraph that lists the local schools and transport links. Many tenants won’t be from the surrounding area, so building up their knowledge beforehand can help them make a more informed decision when choosing whether to view the property. This means less wasted viewings.
What you can learn from this…
• Divide up your description into sections – for the vast number of tenants, seeing what information is available quickly, is essential to allow tenants to fit their life to your property.
• Pick a lead photo that features the best parts of the property – here the living room has been chosen, featuring a striking red rug. This certainly catches the eye, and will draw plenty of interest on the lettings sites.