About the property…
Our case study of the week is a three-bedroom house, situated just outside Bradford. Since suffering at the hands of the declining textiles industry, Bradford has built itself up into a cultural hive attracting new business, such as the Freeman Grattan home-shopping company head office, and a significant redevelopment of the city centre: things that should attract property investors to the area.
What we like about the listing…
- The description instantly gets across the blend of heritage and modern that's intrinsic to this property. Built in the 1870s, the property has been updated with double-glazing and granite work surfaces – a combination that should get tenants applying.
- The proximity to local amenities and transport are important features to include. The second paragraph of the listing features the local transportation (“the house is only 10 miles from Leeds city centre”, “Bus links to Leeds...less than a minute's walk from the house”). These points relay what it would be like to live in the property on a day-to-day basis.
What you can learn from this…
- When marketing a property, landlords should highlight the property's big selling points. In this case, a big selling point is the period architecture – which has been featured in the lead photo. Key selling points such as this should increase tenant interest.
- We managed to find fully-referenced tenants for this property within 7 days.
- Great photos, a detailed description that summarises the period, plus the proximity to local facilities will help interest tenants and get them applying.
