About the property…
Our case study of the week is a 4-bedroom detached house in Kelly Bray, a small village in Cornwall. Rentals out in the country tend to look for professional tenants/families that are looking for a long-term rent. As a result country rentals like this one are a secure investment, because the tenant turnover is low.
What we like about the listing…
Really clear, appealing summary description:
"A modern, detached house situated at the end of a quiet close. 4 bedrooms, 2 bathrooms, GCH and double glazing. Lounge, kitchen and separate dining room. Convenient position for schools, transport and shops in Callington. Suit professional couple or small family (1-2 children)."
The structure takes your through the property in 4 easy steps: where the property is situated, what rooms are in the property, why the property is ideal, and who it is ideal for. Use a similar structure in your summary description and you should see more tenants clicking through to find out more about your property.
What you can learn from this…
- Structure your summary description into easily digestible chunks. Makes it easier for tenants to read, giving them a better idea if they want to find out more/enquire.
- If your property has a good view, include it as a key feature. For example, sea views can add a significant amount onto the cost of a buy-to-let property as they are desirable. Make sure you feature it upfront in the summary description and key features to make the most of it.
- If you are looking for longer-term tenants get a floor-plan. It will help tenants no-end when planning their life around your property, and can increase your tenant interest by 52%.