About the property…
Our case study of the week is a 3-bedroom house in Fallowfield, Manchester. Fallowfield is a popular student area of the city, with plenty of pubs, shops and clubs, as well as great links to the University campus on Oxford Street. If buy-to-let investors are looking for student investments in Manchester, then they should look no further than Fallowfield.
What we like about the listing…
In 5 seconds tenants will pick up the most important points about this property. First off it has 3 double bedrooms (no single bedroom for students to squabble over), the rent is very affordable (£63 per person, per week), the transport is excellent (“130 buses run 24 hours a day”) and the property is well furnished for students (see photos).
What you can learn from this…
Whilst tenants will take their time viewing your property, when they are browsing through their search results, you have much less time to make an impression. According to Rightmove, that could be as little as 3 seconds. In your summary description make sure every sentence is a souped-up benefit (the “130 buses run 24 hours a day” line is a great selling point, and accurate). Whilst the photos here are OK, It really improves tenant interest having a professionally taken photo of your property as your lead, both to draw the tenant's eye and to show off your property. Once you have a tenant's attention, then you can be more detailed in the full description.
