About the property…
Our case study if the week is situated just off Old Street in Central London. Old Street has developed a reputation of being the UK's "Silicon Valley" over the last few years due to the prominence of emerging tech start-ups such as Last FM. As that reputation continues to grow, the area should be a great investment for both residential and commercial property.
What we like about the listing…
This listing is great for two very simple reasons: the photos are clear and well taken, and the description is easily digestible. In 10 bullet points you know about the property's location, the bedrooms (and furnishing), kitchen (and furnishing), living spaces (and furnishing), general décor, security, local amenities and the desirable type of tenant. That is everything a listing needs to contain: it can be read easily and tenants should know in a couple of minutes if the property is right for them. Clear well-taken photos not only look great, but they make your property look more visually appealing, and can increase your tenant enquiries by up to 400%.
What you can learn from this…
- Concise bullet points that focus on a single thing are far better than long drawn out paragraphs – tenants will be able to make up their mind much faster and will get a clearer idea if the property is right for them.
- Feature the following in your listing: location, bedroom information, kitchen information, living space information, security information, local amenities and the type of tenant you desire – give tenants the whole picture, as they will want as much information as possible before requesting a viewing.
- What this listing is missing is environmental and energy information. Having a point that mentions what kind of heating your property has, and its energy rating is very beneficial for tenants for budgeting purposes.
