About the property…
Our case study this week is a 3-bedroom house in West Molesey. This landlord is clearly after a family judging by the key features (located in quiet cul-de-sac, close to local shops and schools). Knowing what type of tenant you are marketing to helps you phrase your description and orientate your key points towards them.
What we like about the listing…
The description of the listing is highly readable. Split into 3 sections it outlines the location, the transport/amenity situation and the property particulars. 3 sentences spring to mind for helping to attract tenants: “within close walking distance of the Thames Tow Path” - sells the river setting; a highly desirable feature, “London Waterloo (40 minutes)” - states the typical commute and time, “dining room with French Doors onto south facing garden” - typifies a sunny, relaxing lifestyle.
What you can learn from this…
- A property description is not meant for waffly estate-agency language, it is meant for telling prospective tenants everything about your property in as concise a way as possible; getting all the information across quickly and accurately – meaning a better chance of tenant enquiries.
- Split the information into sections: the ones highlighted here are particularly good, and let tenants get to grips with both your property and the local area. Tenant confidence in your property is a big factor for successful enquiries.
- Know your target tenants and tailor your listing to them. Remember what's important: is the local nightclub scene likely to be relevant to a family, or is the local school situation going to be more important?
It is always a good idea to market your property to a certain group of tenants. So many people try and market their property to everyone. Some property's just won't be desirable to certain tenant groups