LANDLORD NEWS AND ADVICE FROM UK'S LARGEST ONLINE LETTING AGENT
The latest from the world of lettings and written for landlords. Top stories, advice, commentary and analysis...
Keep the discussion lively, if you read an article and have some thoughts, please comment. We’re always looking for new landlord tips and stories so if you have something you’d like to share please let me know, simon@upad.co.uk (editor).
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Archive for the ‘Property Advertising’ Category
Case study – how to present your property: Liverpool, L3
What we like about the property… • The listing states the property is situated in the best postcode in Liverpool, and the surrounding features back that up. It’s close to the World Heritage Waterfront, the Liver Building and the Cunard Building. Architectural features like these will attract tenants. • The property has magnificent interior design. It has all the mod-cons and a rather... Read more
60 Seconds with James Davis
What is your role? Founder & CEO of www.upad.co.uk What is Upad in a nutshell? Upad is the UK's largest online lettings agency. We help landlords let and manage their properties nationally, and because we've grown so large, we can pass on massive savings to landlords. How is it different to other lettings agencies? Our landlords are generally experienced buy-to-let professionals who... Read more
Case study: how to present your property – Balerno, Edinburgh, EH14
What we like about the property… • It is located in a beautiful setting on the Water of Leith in the village of Balerno. It is within commuting distance of Edinburgh, and close to Heriot-Watt University, meaning the area is a great buy-to-let investment for those that want to attract professionals and students. • It is an old mill conversion. Properties embedded with history tend to let... Read more
Essential reading for landlords! Top tips on finding and keeping great tenants
2012 looks set to be a particularly fruitful year with buy-to-let lender Paragon Group revealing that landlords are expecting tenant demand in the UK to remain high, predicting a double-digit increase in the number of people who will choose to become “professional tenants”, opting to rent rather than buy. With renting becoming ever more popular, a number of lettings agents have explained... Read more
Case study: how to present your property – EAST HAM, E6
What we liked about the property… It has a gas central heating system. With the major gas companies dropping their prices this could save tenants a substantial amount on bills. It features modern furnishings as shown by the kitchen, lounge and master bedroom photos. This always helps properties let out fast. It is an affordable, East End London property. At £1550 per month for 4... Read more
Case Study: how to present your student property – Cardiff, CF24
What we liked about the property… It is situated in the prime student area of Cathays, close to the main university campus and Cathays rail station. This property will always be in demand from students making it a fantastic investment. The property is well furnished unlike many student properties, ensuring it will be let quickly and will achieve top rent. The house is licensed by... Read more
Case Study: how to present your property – Greenwich, SE18
What we liked about the property… It’s a luxury new development in an up-and-coming part of London. It has great facilities such as a gym exclusive for residents, and a concierge. It has multiple transport links with easy access to the centre of London (Train/DLR 8 minutes walk). Beautiful Thames views upstream to Canary Wharf and The City. What we liked about the... Read more
Nearly 10% of High Street estate agent branches have closed
Everyone knows that pubs and bars are closing up and down the nation. People like CAMRA are keen to point out that lots of pubs are shutting every week, especially in rural areas. But the plight of pubs is nothing compared to how many high street estate agents have closed their doors the two years between October 2008 and October 2010. Who knew? Nearly 10% of estate agent branches (9.2%) have... Read more
New site feature : pause your advert
There's a small but very useful feature on our website as of today: landlords can now "pause" their rental ad. If you think you've found a tenant and don't want any more enquiries about your property while you reference them, then this one's for you! Here's how it works: click "let agreed" beside the relevent property on your landlord dashboard this will hide your advert from prospective... Read more
Tenant demand hasn’t boosted landlord confidence in buy-to-let
Landlord confidence in the buy-to-let market is still shaky, despite record tenant demand. The latest findings from the Upad Landlord Confidence Index show that just 57% of private residential landlords say they are more confident than last month in the lettings market. 327 landlords responded to the question “are you more or less confident in the rental market than last month?” Of those... Read more
So, you think you’re a salesperson?
As a private landlord, you wear many hats. One day, you’ll need the skills of an amateur psychologist, the next you could be a painter and decorator. A good working knowledge of the law, the tax system and accounting won’t go amiss either. But you’re also a salesperson, selling the idea of your property to potential tenants. It’s not always a responsibility that landlords relish but it is... Read more
Estate agents boards banned in west London
Estate agents' boards have been banned in much of West London as Hammersmith & Fulham and Kensington & Chelsea councils have outlawed For Sale, To Let and Sold boards from 23 conservation areas. The Standard reports that this creates 'Britain's biggest “board free” zone'. Restrictions in K&C come into force on 27th September, and H&F on 5th October. Hammersmith & Fulham councillor Nicholas... Read more
Property of the Week: 3 bed flat in Bromley
This week's property of the week is a 3 bed flat in Bromley. It offers an excellent example of how to write a good property description, as it succinctly covers all three Ws: what, where and why. Beginning with what & where, we learn immediately that we are talking about a luxury development in the heart of Bromley, within walking distance of conveniences and cultural landmarks. The... Read more
What tenants want to know
Becky, our admin manager has probably spoken to more tenants than anyone else at Upad, and she knows what they want to know. There are four questions that come up again and again: when you have a property to let, private landlords can really help to find a tenant quickly by including this information in their rental adverts. Will the landlord accept DSS tenants? And if not, what about with... Read more
Property advertising that tenants will want to read
When a tenant performs a search on a lettings site, the results appear in a list with a small caption and a lead photo displayed for each property. Although the image is what will draw the initial interest, the small caption in this summary view is your opportunity to invite the tenant into a detailed view of the advertisement. The lead caption is drawn from the first 300 characters of your... Read more
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Recent Comments
- Sophie Trucker: Excellent idea but lets hope that this does in fact happen. So often the Government promises to...
- Steve - Camden CA: Even though it isn’t a rocket science for getting good tenants, these days to ensure that...
- andrew: excellent idea.
- Paul Barrett: If somebody choose not to sell their property but wishes to live elsewhere; there is nothing wrong with...
- Crown Property Investments: I sincerely hope the government do follow through with this. I’d also like to see...
