LANDLORD NEWS AND ADVICE FROM UK'S LARGEST ONLINE LETTING AGENT
The latest from the world of lettings and written for landlords. Top stories, advice, commentary and analysis...
Keep the discussion lively, if you read an article and have some thoughts, please comment. We’re always looking for new landlord tips and stories so if you have something you’d like to share please let me know, simon@upad.co.uk (editor).
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Archive for the ‘Property Advertising’ Category
The difference between amateur and professional photos
Just how important is professional photography to finding the right tenants fast? Our statistics show the professional photos considerably increase your response rate. To prove this, we advertised the same property under separate adverts and compared them. One had the original photos taken by the landlord; the other has professional photos taken by one of our photographers. Here are the... Read more
How to take great property photos yourself
Great property photos are essential if you want to make the most of your listing. They can increase the number of tenant enquiries you receive by up to 400%. But how do you go about taking great property photos yourself? Here's how... Preparing your property Arguably the most important part of taking photos of your property is preparation: make sure the rooms are set up in a way that makes... Read more
Case study – how to present your property: Manchester, M14
About the property… Our case study of the week is a 3-bedroom house in Fallowfield, Manchester. Fallowfield is a popular student area of the city, with plenty of pubs, shops and clubs, as well as great links to the University campus on Oxford Street. If buy-to-let investors are looking for student investments in Manchester, then they should look no further than Fallowfield. What we like... Read more
Case study – how to present your property: West Molesey, KT8
About the property… Our case study this week is a 3-bedroom house in West Molesey. This landlord is clearly after a family judging by the key features (located in quiet cul-de-sac, close to local shops and schools). Knowing what type of tenant you are marketing to helps you phrase your description and orientate your key points towards them. What we like about the listing… The description... Read more
Case Study – how to present your property: Old Street, London, N1
About the property… Our case study if the week is situated just off Old Street in Central London. Old Street has developed a reputation of being the UK's "Silicon Valley" over the last few years due to the prominence of emerging tech start-ups such as Last FM. As that reputation continues to grow, the area should be a great investment for both residential and commercial property. What we... Read more
Case study – how to present your property: Longfield, DA3
About the property… This is a house-share situated in Longfield, in the Medway area of Kent. With direct commuter links by rail (42 minutes) and links via the M25 to London, Longfield is well connected and appealing to city commuters. Being a small village with good connections, Longfield provides a rest bite from busy city life and could be an attractive proposition for property... Read more
Case study – how to present your property: Bradford, BD10
About the property… Our case study of the week is a three-bedroom house, situated just outside Bradford. Since suffering at the hands of the declining textiles industry, Bradford has built itself up into a cultural hive attracting new business, such as the Freeman Grattan home-shopping company head office, and a significant redevelopment of the city centre: things that should attract property... Read more
Case study – how to present your property: Thornhill, WF12
About the property… This house is situated in the village of Thornhill in West Yorkshire. Thornhill is an old English town with numerous pubs and Anglo-Saxon artefacts. With plenty of sporting facilities as well as a Post Office, florist, dental surgery and a beauty salon - it has enough to keep renters well-provided for and property inventors interested. What we like about the... Read more
Case study – how to present your property: Bourne End, SL8
About the property… This house is situated in Bourne End, Buckinghamshire – a small picturesque town within commuting distance of Reading and London. Bourne End is not a cheap location, with the average 3-bedroom house commanding £1607 a month in rent. However, the area is desirable because of the scenery and transport links – so plenty to keep buy-to-let investors interested. What... Read more
Renting out a spare-room: what you need to know
According to a report by the Santander Bank, one in eight people with a spare room in the UK are now renting it out. With the demand for rental properties so high, the flat-share/spare-room market is thriving. Here’s what you need to know to make a success of... A tenant living in your home is a lodger. Lodgers are subject to fewer legal requirements than other tenants, however the... Read more
Case Study – how to present your property: East Croydon, CR0
About the property… This flat is situated in an apartment block near East Croydon station. Croydon is in the middle of a large scale redevelopment: Boris Johnson pledging to invest £23 million in the area. Croydon is also a large business district, housing amongst others the Nestle Tower and the Centrale shopping centre. Properties within regeneration projects are great opportunities for... Read more
Case study – how to present your property: Hamilton, G72
About the property… It is a family-sized detached house in Hamilton, Scotland. Family homes have largely been the preserve of the sales market, with the security of owning your own property being of importance. Now, attitudes are changing, and we are seeing more and more family properties appear on the market – making them a great investment for budding buy-to-let entrepreneurs. What we... Read more
Avoiding void periods
Void period are one of a landlord’s worst nightmares: a property vacant with no sign of a new tenant. However there are ways to make sure this doesn’t happen; all it takes is a little know-how. Top tips Make sure your property is clean and tidy (absolutely essential for quick lets). Have great photos – they can increase tenant interest by up to 400%. Ensure your property is... Read more
Case study – how to present your property: South Ealing, W5
Our case study property of the week is a PassivHaus in Ealing, West London. PassivHaus properties are extremely energy efficient with a typical energy consumption of under 15kWh. This could mean for an average size PassivHaus, an energy cost of just £25 per year to heat the property. The landlord has used this unique selling point well in their listing. As a result tenants were found within 5... Read more
The perfect listing
In the world of property advertising, bad first impressions don't just last, they ensure that second impressions are never made. The aim is to grab the tenant's attention so they click on your listing to see a more detailed view. Here's how to go about that: Make sure your summary description (the part that appears in tenants' search results) is right on the money, as this will be the... Read more
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Recent Comments
- David Lawrenson: Very good piece. Other issues to consider: Occupants tend to like getting you involved in...
- liz sterland: Is it legal to stipulate tenants should maintain and repair white goods?
- Anna@letting Agents Kilburn: I work for a letting Agency in London, the amount of times iv’e viewed or showed...
- David Lawrenson: Good piece Freeholds are more valuable to buy and sell (among people who did this sort of thing) if...
- David Lawrenson: James, Good piece but why do Shelter fail to mention the rather important fact that lenders’...
