LANDLORD NEWS AND ADVICE FROM UK'S LARGEST ONLINE LETTING AGENT

Landlord’s eye: finding tenants

Background I am a London based investor and Landlord with a number of properties in Central, West and South West London. As I have rented out this particular property located in the City, I have tested an array of different channels over the years in a desperate attempt to try and avoid the extortionate letting fees charged by most City based Letting firms by marketing the property myself... Read more

Posted by Simon @ Upad on October 31st, 2012 in Listing Case Studies, Property Photography, Property Rental, Tips for New Landlords

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The difference between amateur and professional photos

Just how important is professional photography to finding the right tenants fast? Our statistics show the professional photos considerably increase your response rate. To prove this, we advertised the same property under separate adverts and compared them. One had the original photos taken by the landlord; the other has professional photos taken by one of our photographers. Here are the... Read more

Posted by Simon @ Upad on September 14th, 2012 in Finding Tenants, Property Advertising, Property Photography, Property Rental, Tips for New Landlords

How to take great property photos yourself

Great property photos are essential if you want to make the most of your listing. They can increase the number of tenant enquiries you receive by up to 400%. But how do you go about taking great property photos yourself? Here's how... Preparing your property Arguably the most important part of taking photos of your property is preparation: make sure the rooms are set up in a way that makes... Read more

Posted by Simon @ Upad on August 31st, 2012 in Finding Tenants, Property Advertising, Property Photography, Property Rental, Tips for New Landlords

Case study – how to present your property: Thornhill, WF12

About the property… This house is situated in the village of Thornhill in West Yorkshire. Thornhill is an old English town with numerous pubs and Anglo-Saxon artefacts. With plenty of sporting facilities as well as a Post Office, florist, dental surgery and a beauty salon - it has enough to keep renters well-provided for and property inventors interested. What we like about the... Read more

Posted by Simon @ Upad on July 13th, 2012 in Finding Tenants, Listing Case Studies, Property Advertising, Property Photography, Tips for New Landlords

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Case Study – How to photograph your property: STRATFORD, E15

Our case study of the week shows you how to improve your listing, simply by changing the property photos. By taking heed of some photography tips, you can make your property stand out more on the listing sites. BEFORE: The photos here are taken from reasonable angles, but there is a lack of light present in the shots. To best show off your property, photos need to be taken when the... Read more

Posted by Simon @ Upad on March 30th, 2012 in Property Advertising, Property of the Week, Property Photography, Tips for New Landlords

Case Study – how to present your property: HOLLAND PARK, W14

Our case study of the week is a rather nice 2-bedroom apartment in Holland Park. Holland Park is a popular area for wealthy City professionals, looking for an upmarket home. While it’s easy to make a property like this look good, there are listing features used here that can make any property stand out on the lettings sites: Professional photography: can make your property look more... Read more

Posted by Simon @ Upad on March 16th, 2012 in Energy Performance Certificates EPC, Finding Tenants, Property Advertising, Property of the Week, Property Photography, Property Rental, Rental Advertising, Tips for New Landlords

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Property of the week: Modern 2 bed flat in Robert Street, Brighton, BN1

This flat on Robert Street is in one of the most sought after locations in that city by the sea, Brighton and Hove. A recent conversion from a warehouse, this flat combined some old world charms with ultra modern design. In the heart of the trendy North Laine that bustles with cool, indy shops, brilliant pubs and countless wonderful restaurants, this lovely two bed flat with two bathrooms... Read more

Posted by Dan @ Upad on September 19th, 2011 in Property of the Week, Property Photography, Property Rental

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A gift of a bathroom

Photo of the day award goes to the landlord of this 2 bed house in Peterborough. What a great way to show off a bathroom and make your tenants feel cared for!... Read more

Posted by Sue @ Upad on February 9th, 2011 in Property Photography

Property of the Week: Studio Flat in Golders Green

This week's property of the week is a self-contained studio apartment in Golders Green, London. This is a great practical example of how advantageous it is to take time to prepare before taking photos. The bedroom is tidy and well arranged; all the lines go in the same direction and the colours are coordinated. The picture of the bathroom, though not pretending to be bigger than it is,... Read more

Posted by Joel @ Upad on September 2nd, 2010 in Property of the Week, Property Photography, Property Rental

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What first impression does your property make?

In the world of property advertising, bad first impressions don't just last, they will ensure that second impressions are never made. When a tenant performs a search on a lettings site, the results appear in a list with only a small caption and a lead image displayed for each property. If you are able to grab the tenant's attention, they may click on your listing to see a more detailed... Read more

Posted by Joel @ Upad on August 20th, 2010 in Finding Tenants, Property Advertising, Property Photography

How to photograph your property

As you wander through your property, camera poised, you try to decide what will make a worthwhile photograph. You've heard that a picture is worth a thousand words; well, that applies to all photos, both good and bad. Imagine meeting one of your photographs at a party, will it be the snappy dresser who tells you about a garden where birds sing and all the flowers are in bloom, or will it be the... Read more

Posted by Joel @ Upad on August 10th, 2010 in Property Advertising, Property Photography, Tips for New Landlords

The world’s cheekiest toilet

Bathrooms are always difficult to photograph well - there's often just not enough room to get a decent shot. Which is why we so love this picture of the toilet cheekily peering round the bathroom door. It really looks like it has a smile on its face.... Read more

Posted by Sue @ Upad on August 6th, 2010 in Property Advertising, Property Photography

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Property of the Week : 3 bed flat in Canary Wharf

Property of the week this week is this fabulous 3 bedroomed flat in Canary Wharf. Recently refurbished and fully furnished, it's just a 5 minute walk from Westferry DLR and 10-15 minutes from the heart of Canary Wharf. What really caught our eye here at Upad Towers was this photograph which cleverly uses the large mirror to reflect half of the living room. It's a really great technique to... Read more

Posted by Sue @ Upad on July 22nd, 2010 in Property Advertising, Property of the Week, Property Photography

10 top tips for photographing your property

There's no doubt that a photograph or two makes your property ad more attractive to buyers: three and a half times more attractive, to be precise. But photographing interiors can be difficult: all too often we come away with a shadowy mess that doesn't show anything, or an over-exposed shot of the window. Here are our top tips for making the best of your rental property's photographs: Show the... Read more

Posted by Sue @ Upad on October 26th, 2009 in Property Advertising, Property Photography