LANDLORD NEWS AND ADVICE FROM UK'S LARGEST ONLINE LETTING AGENT
The latest from the world of lettings and written for landlords. Top stories, advice, commentary and analysis...
Keep the discussion lively, if you read an article and have some thoughts, please comment. We’re always looking for new landlord tips and stories so if you have something you’d like to share please let me know, simon@upad.co.uk (editor).
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Archive for the ‘Rental Advertising’ Category
Avoiding void periods
Void period are one of a landlord’s worst nightmares: a property vacant with no sign of a new tenant. However there are ways to make sure this doesn’t happen; all it takes is a little know-how. Top tips Make sure your property is clean and tidy (absolutely essential for quick lets). Have great photos – they can increase tenant interest by up to 400%. Ensure your property is... Read more
The perfect listing
In the world of property advertising, bad first impressions don't just last, they ensure that second impressions are never made. The aim is to grab the tenant's attention so they click on your listing to see a more detailed view. Here's how to go about that: Make sure your summary description (the part that appears in tenants' search results) is right on the money, as this will be the... Read more
Case Study – how to present your property: HOLLAND PARK, W14
Our case study of the week is a rather nice 2-bedroom apartment in Holland Park. Holland Park is a popular area for wealthy City professionals, looking for an upmarket home. While it’s easy to make a property like this look good, there are listing features used here that can make any property stand out on the lettings sites: Professional photography: can make your property look more... Read more
Case Study – How to present your property: Kensington, W14
What we like about the property… It is a clean, well-furnished short let, close to Kensington High Street for amenities and Kensington Olympia & Earls Court stations for easy access to the city. London is the prime area for short lets. Short lets are ideal for foreign businesspeople and professionals as they are cheaper than a hotel, and allow tenants to make more of a home. If you... Read more
Case Study – How to present your property: Farnborough, GU14
What we like about the property… It is a refurbished property. This is always a big selling feature for tenants, and combined with the fact the property is unfurnished, means the property is a blank canvas for tenants. This property is situated within spitting distance from Farnborough Main station; perfect for the London commuter with regular trains to Waterloo. Farnborough is a town... Read more
Case Study – How to present your property: Belsize Park, NW3 4JP
What we like about the property… It is a stunning period property in the sought after area of Belsize Park (North London – Zone 2). For investors, London is a difficult market because of the typically lower rental yield. However, tenants tend to stay longer, because of the greater competition to find a property. This means less rental income lost because of void periods. The property is... Read more
Case Study – How to present your property: Tower Hamlets, E14
What we liked about the property… It is a modern apartment located in the East End of London. The East End has undergone significant redevelopment over the last few years, and is one of few places to offer new private lets to tenants. This means it is primed for new investment, as a lot of buy-to-let focus is on the area. What we like about the listing… This listing is... Read more
70% of landlords more confident about UK B2L
Our Private Rental Sector Health Check for January 2012, has revealed that almost 70% of landlords are more confident about the UK buy-to-let market in January than they were at the end of 2011. A total of 411 (70%) respondents highlighted rising tenant demand, high rents and reduced housing stock as the main reasons for boosting their assurance in the buy-to-let market. James Davis, our... Read more
Case study – how to present your property: Lambeth, SE24
What we like about the property… It is located in Herne Hill – an up-and-coming location in the South London, sandwiched in between Brixton & Dulwich. It is a prime commuter spot and a good area for investment, due to the sky high rental prices in zone 2 causing tenants to look further out. The property is a Victorian terrace, newly refurbished. Refurbished properties attract... Read more
London homeowners go for gold as new Olympic lettings service launches
Its official, the race is now on as London homeowners seek to cash in on the estimated 500,000 visitors flooding into London this summer to witness the 2012 Olympic Games. A prime case is the former Spurs and Arsenal defender Sol Campbell's, who will be renting out his Chelsea townhouse for £75,000 a week, around four times its value throughout the Olympic Games. Like Sol, londoners have... Read more
Case study – how to present your property: Liverpool, L3
What we like about the property… • The listing states the property is situated in the best postcode in Liverpool, and the surrounding features back that up. It’s close to the World Heritage Waterfront, the Liver Building and the Cunard Building. Architectural features like these will attract tenants. • The property has magnificent interior design. It has all the mod-cons and a rather... Read more
Case study: how to present your property – Balerno, Edinburgh, EH14
What we like about the property… • It is located in a beautiful setting on the Water of Leith in the village of Balerno. It is within commuting distance of Edinburgh, and close to Heriot-Watt University, meaning the area is a great buy-to-let investment for those that want to attract professionals and students. • It is an old mill conversion. Properties embedded with history tend to let... Read more
Essential reading for landlords! Top tips on finding and keeping great tenants
2012 looks set to be a particularly fruitful year with buy-to-let lender Paragon Group revealing that landlords are expecting tenant demand in the UK to remain high, predicting a double-digit increase in the number of people who will choose to become “professional tenants”, opting to rent rather than buy. With renting becoming ever more popular, a number of lettings agents have explained... Read more
Case study: how to present your property – EAST HAM, E6
What we liked about the property… It has a gas central heating system. With the major gas companies dropping their prices this could save tenants a substantial amount on bills. It features modern furnishings as shown by the kitchen, lounge and master bedroom photos. This always helps properties let out fast. It is an affordable, East End London property. At £1550 per month for 4... Read more
Case Study: how to present your student property – Cardiff, CF24
What we liked about the property… It is situated in the prime student area of Cathays, close to the main university campus and Cathays rail station. This property will always be in demand from students making it a fantastic investment. The property is well furnished unlike many student properties, ensuring it will be let quickly and will achieve top rent. The house is licensed by... Read more
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Recent Comments
- David Lawrenson: Good piece Freeholds are more valuable to buy and sell (among people who did this sort of thing) if...
- David Lawrenson: James, Good piece but why do Shelter fail to mention the rather important fact that lenders’...
- John Gell: Non-paid utility bills need not concern a landlord and it is not lawful to hold deposit money against...
- Maggie: We once had to install 2 Miele washer/dryers in 3 years for tenants and the original one was a Miele –...
- Sharon Bilsby-Vint: I only ever install Miele Washing Machines in all my rented properties for peace of mind. (I even...
