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So, you think you’re a salesperson?

As a private landlord, you wear many hats. One day, you’ll need the skills of an amateur psychologist, the next you could be a painter and decorator. A good working knowledge of the law, the tax system and accounting won’t go amiss either. But you’re also a salesperson, selling the idea of your property to potential tenants. It’s not always a responsibility that landlords relish but it is... Read more

Posted by Dan @ Upad on September 21st, 2010 in Property Advertising, Property Management, Rental Advertising

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Property advertising that tenants will want to read

When a tenant performs a search on a lettings site, the results appear in a list with a small caption and a lead photo displayed for each property.  Although the image is what will draw the initial interest, the small caption in this summary view is your opportunity to invite the tenant into a detailed view of the advertisement. The lead caption is drawn from the first 300 characters of your... Read more

Posted by Joel @ Upad on August 23rd, 2010 in Finding Tenants, Property Advertising, Rental Advertising

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Landlord nightmares: The mysterious case of the tenant who disappeared

We spoke to Karen, who worked as a lettings agent for many years and she told us about the tenant who vanished into thin air: The first we heard about our missing tenant was when the police came to our office one afternoon. Apparently, his family had contacted the police and they were doing the rounds because they knew he’d rented through a lettings agent but they didn’t know which one.... Read more

Posted by Dan @ Upad on August 12th, 2010 in Rental Advertising

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Be your own lettings agent : part two, while you advertise

After yesterday, you'll be happy to hear that this part of getting your property let doesn't involve so much paperwork. Once your property's advertised, you'll need to show it to prospective tenants. Be quick The crucial thing here is to remember that tenants typically view between 3 and 6 properties before they find the one to rent: that means you'll need to get in quickly to keep their... Read more

Posted by Sue @ Upad on July 15th, 2010 in Property Advertising, Property Management, Property Rental, Rental Advertising, Tips for New Landlords

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How do private landlords get their property listed on Google?

If you've been reading the property news in the last few days, you probably know that Google has a new feature, showing available rental properties on the Google map. Tenants can search by type of property, number of bedrooms or bathrooms as well as price. Unfortunately for private landlords, listing is open only to agents (who'll need to upload a feed). Fortunately, Upad properties are... Read more

Posted by Sue @ Upad on June 21st, 2010 in Property Advertising, Rental Advertising, Upad

Why advertise online?

Once upon a time, all you had to do to advertise a flat or house for rent was to slap up a card in the local newsagent's window, pay for a classified ad in the local paper, sit back for a month or three, and wait for tenants to call you. Times have changed. If you're advertising in the local paper or the newsagent, you might get lucky, of course. But most likely, your target market is looking... Read more

Posted by Sue @ Upad on February 15th, 2010 in Property Advertising, Rental Advertising, Tips for New Landlords, Upad

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Use video to help let your property

We know that adding photos to your property listing makes them nearly four times more likely to generate enquires - but if you want to take things a step further, why not add video too? One Upad landlord has done just that with a video posted on YouTube and linked from his Upad advert. Now prospective tenants can take a look around the flat from the comfort of their own computer. It... Read more

Posted by Sue @ Upad on January 19th, 2010 in Property Advertising, Property Rental, Rental Advertising, Tips for New Landlords, Upad

How to write a great rental advert

I was talking to one of our newest landlords last week; he'd just got his first buy-to-let property and he was excited to get it listed with us - but there was one problem. "Well," he told me, "I don't know how to write in estate agent lingo." I'm sure he's not the only landlord who's had that thought, but actually, he didn't need to worry. If you want to get your property let quickly,... Read more

Posted by Sue @ Upad on December 7th, 2009 in Finding Tenants, Property Advertising, Rental Advertising

Rental ads with photos 3½ times more attractive

Lettings adverts with photographs are three and a half times more likely to get a response than those without, according to new figures from Upad. Landlords who include one or more photographs in their advertisement receive on average 14 enquiries per month on their property, whereas those who skip the pictures will get only four. Calculated on a daily basis, ads with photographs received... Read more

Posted by Sue @ Upad on October 25th, 2009 in Property Advertising, Property Photography, Rental Advertising, Upad

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10 top tips for finding your next tenant

It's easy to do the same old thing when you're advertising property. But sticking with the same local paper or newsagent's window can be a risky strategy: with churn in rental properties ever faster, it's important to minimise void periods and find your next great tenant as soon as possible. Here are our ten top tips for creative marketing of your property. Use video to show off your... Read more

Posted by James @ Upad on October 18th, 2009 in Property Advertising, Property Photography, Rental Advertising

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Rules of Attraction

There is usually an obvious reason, aside from the price, as to why one rental property garners a great deal more interest than a similar property in the same area. And that reason is its advert. Selling the benefits of your property isn’t just a case of putting down the location and sticking up a picture or two. So here are a few handy tips to help raise your property’s profile and get... Read more

Posted by James @ Upad on August 24th, 2009 in Property Advertising, Rental Advertising

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Free Advertising for Landlords

  www.upad.co.uk gives UK landlords £100,000 in free online advertising     In celebration of our recent national launch, we have decided to give away £100,000 in free advertising to the UK’s landlord community. From today until 19th June 2009, we will allow almost 1700 ads to be posted at no cost, enabling landlords and estate agents across the UK to advertise as many vacant... Read more

Posted by James @ Upad on June 11th, 2009 in Property Advertising, Rental Advertising, Upad

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