zoopla

Have you seen Zoopla’s TV ad?

So what do you think? Obligatory commercial for Upad: advertise your rental property with Upad, and we'll list it on Zoopla for you.... Read more

Posted by Sue @ Upad on August 25th, 2010 in Upad, Zoopla

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What not to say in a property description

Okay David Copperfield, you've got a blank description field in front of you, now's your chance to write that epic saga of a landlord and his semi-detached villa in Putney. Right? Wrong! While it may be nice to add a personal touch to a card in the post-office window, your ad is about to be posted across a network of sites where it will be up against listings with descriptions written by... Read more

Posted by Joel @ Upad on August 5th, 2010 in Property Advertising

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Advertising rentals for people who work from home

Yesterday a tenant asked us a question that we're expecting to hear more and more often. Did we have, she asked, any flats with a room suitable for a home office? She's a single professional web designer who mostly works from home: she wants a reception room to relax, plus of course a bedroom - and another room that's just for work. We started wondering how a landlord would advertise that sort of... Read more

Posted by Sue @ Upad on August 4th, 2010 in Furnishing, Property Advertising, Property Rental

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10 more ways to write a great rental ad

Ten more tips on writing a great rental ad. If you missed our first ten tips, here they are. 1. Prioritise info Start your ad copy with the most important facts. Some portals only show the first few hundred characters of your description initially, so make sure you start with the things that really matter. Information about the property is more important than information about the local area.... Read more

Posted by Sue @ Upad on March 19th, 2010 in Property Rental, Tips for New Landlords

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Use video to help let your property

We know that adding photos to your property listing makes them nearly four times more likely to generate enquires - but if you want to take things a step further, why not add video too? One Upad landlord has done just that with a video posted on YouTube and linked from his Upad advert. Now prospective tenants can take a look around the flat from the comfort of their own computer. It... Read more

Posted by Sue @ Upad on January 19th, 2010 in Property Advertising, Property Rental, Rental Advertising, Tips for New Landlords, Upad

How to write a great rental advert

I was talking to one of our newest landlords last week; he'd just got his first buy-to-let property and he was excited to get it listed with us - but there was one problem. "Well," he told me, "I don't know how to write in estate agent lingo." I'm sure he's not the only landlord who's had that thought, but actually, he didn't need to worry. If you want to get your property let quickly,... Read more

Posted by Sue @ Upad on December 7th, 2009 in Finding Tenants, Property Advertising, Rental Advertising