3 bed flat in Bromley

Property of the Week: 3 bed flat in Bromley

This week's property of the week is a 3 bed flat in Bromley. It offers an excellent example of how to write a good property description, as it succinctly covers all three Ws: what, where and why. Beginning with what & where, we learn immediately that we are talking about a luxury development in the heart of Bromley, within walking distance of conveniences and cultural landmarks.  The... Read more

Posted by Joel @ Upad on September 10th, 2010 in Property Advertising, Property of the Week

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Property advertising that tenants will want to read

When a tenant performs a search on a lettings site, the results appear in a list with a small caption and a lead photo displayed for each property.  Although the image is what will draw the initial interest, the small caption in this summary view is your opportunity to invite the tenant into a detailed view of the advertisement. The lead caption is drawn from the first 300 characters of your... Read more

Posted by Joel @ Upad on August 23rd, 2010 in Finding Tenants, Property Advertising, Rental Advertising

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What first impression does your property make?

In the world of property advertising, bad first impressions don't just last, they will ensure that second impressions are never made.  When a tenant performs a search on a lettings site, the results appear in a list with only a small caption and a lead image displayed for each property. If you are able to grab the tenant's attention, they may click on your listing to see a more detailed... Read more

Posted by Joel @ Upad on August 20th, 2010 in Finding Tenants, Property Advertising, Property Photography

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How to photograph your property

As you wander through your property, camera poised, you try to decide what will make a worthwhile photograph. You've heard that a picture is worth a thousand words; well, that applies to all photos, both good and bad. Imagine meeting one of your photographs at a party, will it be the snappy dresser who tells you about a garden where birds sing and all the flowers are in bloom, or will it be the... Read more

Posted by Joel @ Upad on August 10th, 2010 in Property Advertising, Property Photography, Tips for New Landlords

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What not to say in a property description

Okay David Copperfield, you've got a blank description field in front of you, now's your chance to write that epic saga of a landlord and his semi-detached villa in Putney. Right? Wrong! While it may be nice to add a personal touch to a card in the post-office window, your ad is about to be posted across a network of sites where it will be up against listings with descriptions written by... Read more

Posted by Joel @ Upad on August 5th, 2010 in Property Advertising

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“4 in 5 pet owners have problems renting”

78% of pet owners experienced difficulties finding privately rented accommodation that allowed pets. This crazy statistic is from research carried out by the Dogs Trust, the UK’s largest dog welfare charity. The charity discovered that 47% of landlords give tenants no reason why pets were banned - is this just a knee-jerk reaction on the part of landlords? Or perhaps it's a knee-jerk... Read more

Posted by Sue @ Upad on May 29th, 2010 in Finding Tenants, Property Advertising

Use video to help let your property

We know that adding photos to your property listing makes them nearly four times more likely to generate enquires - but if you want to take things a step further, why not add video too? One Upad landlord has done just that with a video posted on YouTube and linked from his Upad advert. Now prospective tenants can take a look around the flat from the comfort of their own computer. It... Read more

Posted by Sue @ Upad on January 19th, 2010 in Property Advertising, Property Rental, Rental Advertising, Tips for New Landlords, Upad

Avoid the Voids : Make your new tenants feel welcome

A crucial aspect of keeping your existing tenants happy in your property, and thus less likely to move on, is making them feel valued as tenants. I just heard from a friend who's moved into a new rental flat of a lovely idea from her landlord: he left a "welcome basket" on the coffee table, filled with all the things you need but can never find when you move house. There was a small jar of... Read more

Posted by Sue @ Upad on December 9th, 2009 in Property Advertising

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How to write a great rental advert

I was talking to one of our newest landlords last week; he'd just got his first buy-to-let property and he was excited to get it listed with us - but there was one problem. "Well," he told me, "I don't know how to write in estate agent lingo." I'm sure he's not the only landlord who's had that thought, but actually, he didn't need to worry. If you want to get your property let quickly,... Read more

Posted by Sue @ Upad on December 7th, 2009 in Finding Tenants, Property Advertising, Rental Advertising

10 top tips for photographing your property

There's no doubt that a photograph or two makes your property ad more attractive to buyers: three and a half times more attractive, to be precise. But photographing interiors can be difficult: all too often we come away with a shadowy mess that doesn't show anything, or an over-exposed shot of the window. Here are our top tips for making the best of your rental property's photographs: Show the... Read more

Posted by Sue @ Upad on October 26th, 2009 in Property Advertising, Property Photography