What is a 'Premium Listing'?

A Premium Listing is used in conjunction with an advertising package. As a Rightmove Premium Listing, your advert is displayed with a 'Premium' sticker and shows 3 photos rather than 1 which puts a spotlight on the property. You can also change the sticker to reflect a selling point such as 'Pets allowed' or 'New listing' which helps to increase click-through rate. A Rightmove Premium Listing can boost tenant interest by up to 30%. A Zoopla Premium Listing will display your property with 6 photos rather than 1 and, again, helps the advert to stand out against competitors.